Social Brew

The Augmented World Expo did something new, in 2025. They collaborated with Snap to run a hackathon in-house, allowing participants a month prior to the conference to build something awesome. 

Social Brew was my team's idea- born from two key ideas. 

First, all members of our hackathons team have faced that moment at events like AWE- spotting someone inspiring across the room but feeling frozen in place. You want to talk, but you're stuck thinking, “What do I even say?”

Second, while Snap’s Lenses have given us delightful AR experiences, they often feel like fleeting moments- fun to use, but hard to build lasting communities around. 

Social Brew is our answer, a multiplayer AR experience built for Spectacles that turns networking into immersive interaction.